Holiday Cookie Countdown

The Holiday Cookie Countdown. Similar to an Advent calendar, this integrated online campaign promoted Betty’s Sugar Cookie Mix by counting and celebrating each day of the holiday baking season. Everyday from mid November through December 25th, a unique recipe was shown on Betty Crocker’s Facebook page. With 13% increase in overall volume growth in all outlets, the results were more than outstanding!

Client: General Mills
Agency: MRM Worldwide
Contribution: Art Direction & Layout

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